2019年1月5日雅思阅读真题+题目+答案：Corporate Social Responsibility

2019年1月5日雅思阅读真题+题目+答案：Corporate Social Responsibility 

The moral appeal---arguing that companies have a duty to be good citizens and to "do the right thing" ---is prominent in the goal of Business for Social Responsibility, the leading nonprofit CSR business association in the United States.

A An excellent definition was developed in the 1980s "Meeting the needs of the present without compromising the ability of future generations to meet their own needs." The notion of license to operate derives from the fact that every company needs tacit or explicit pennission from governments, communities, and numerous other stakeholders to do business. Finally, reputation is used by many compm1ies to justify CSR initiatives on the grounds that they will improve a compaI1y's image, strengthen its brand, enliven morale, and even raise the Value of its stock

B To advance CSR, we must root it in a broad understanding of the interrelationship between a corporation ru1d society. To say broadly that business and society need each other might seem like a cliche, but it is also the basic truth that will pull companies out of the muddle that their current corporate-responsibility thinking has created. Successful corporations need a healthy society. Education, health care, and equal opportunity are essential to a productive workforce. Safe products and working conditions not only attract customers but lower the internal costs of accidents. Efficient utilization of land, water, energy, and other natural resources makes business more productive. Good government, the rule of Jaw, and property rights are essential for efficiency and innovation. Any business that pursues its ends at the expense of the society in which it operates will find its success to be illusory and ultimately temporary. At the same time, a health society needs successful compru1ies. No social program can rival the business sector when it comes to creating the jobs, wealth, and innovation that improve standards of living and social conditions over time.....

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2019年1月5日雅思阅读真题+题目+答案：Corporate Social Responsibility
 
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