2019年8月31日雅思阅读真题+题目+答案：The Farmers! Parade of history

2019年8月31日雅思阅读真题+题目+答案：The Farmers! Parade of history

A

History of Fanner trading company: In 1909 Robert Laidlaw establishes mail-order company Laidlaw Leeds in Fort Street, Auckland. Then, Branch expansion: purchase of Green and Colebrook chain store; further provincial stores in Auckland and Waikato to follow. Opening of first furniture and boot factory. In 1920, Company now has 29 branches; Whangarei store purchased. Doors open at Hobson Street for direct selling to public. The firm establishes London and New York buying offices. With permission from the Harbour Board, the large FARMERS electric sign on the Wyndham Street frontage is erected.

B

In 1935, if the merchandise has changed, the language of the catalogues hasn’t Robert Laidlaw, the Scottish immigrant who established die century-old business, might have been scripting a modern-day television commercial when he told his earliest customers: Satisfaction, or your money back. “It was the first money back guarantee ever offered in New Zealand by any firm,” says Ian Hunter, business historian. “And his mission statement was, potentially, only the second one ever found in the world.” Laidlaw’s stated aims were simple to build the greatest business in New Zealand, to simplify every transaction, to eliminate all delays, to only sell goods it would pay the customer to buy.

C

This year, the company that began as a mail-order business and now employs 3500 staff across 58 stores turns 100. Its centenary will be celebrated with the release of a book and major community fundraising projects, to be announced next week. Hunter, who is writing the centenary history, says “coming to a Fanners store once a week was a part of the New Zealand way of life”. By 1960, one in every 10 people had an account with die company. It was the place where teenage girls shopped for their first bra, where newlyweds purchased their first dinner sets, where first pay cheques were used to pay off hire purchase furniture, where Santa paraded every Christmas.

D

Gary Blumenthal’s mother shopped there, and so does he. The fondest memory for the Rotorua resident? “We were on holiday in Auckland… I decided that upon the lookout tower on top of the Farmers building would be a unique place to fit the ring on my new fiancee’s finger.” The lovebirds, who had to wait for “an annoying youth” to leave the tower before they could enjoy their engagement kiss, celebrate their 50th wedding anniversary in June.

E

Farmers, says Hunter, has always had a heart. This, from a 1993 North & South interview with a former board chairman, Rawdon Busfield: “One day I was in the Hobson Street shop and I saw a woman with two small children. They were clean and tidily dressed, but poor, you could tell. That week we had a special on a big bar of chocolate for one shilling. I heard the woman say to her boy, ‘no, your penny won’t buy that’. He wasn’t wearing shoes. So I went up to the boy said,’ Son, have you got your penny? ‘He handed it to me. It was hot he’d had it in his hand for hours. I took the penny and gave him the chocolate.”

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Questions 1-5

The reading Passage has seven paragraphs A-I

Which paragraph contains the following information?

Write the correct letter A-I, in boxes 1-5 on your answer sheet.

1 Generosity offered in an occasion.

2 Innovation of offer made by the head of company.

3 Fashion was not its strong point.

4 A romantic event on the roof of farmers.

5 Farmers were sold to a private owned company.

Questions 6-10

Complete the following summary of the paragraphs of Reading Passage

Using NO MORE THAN TWO WORDS from the Reading Passage for each answer.

Write your answers in boxes 6-10 on your answer sheet.

6. Farmers was first founded as a 6 【】 in Auckland by Mr Laidlaw.

7. Farmers developed fast and bought one 7 【】then.

8. During oversea expansion, Farmers set up 8 【】in cities such as London.

9. Farmers held a 9 【】once a year for the well-known parrot.

10. In the opinion of Lincoln Laidlaw, Farmers is like a 10 【】 for employees, not just for themselves but for the whole country.

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