雅思阅读真题+题目+答案：the face of modern man

雅思阅读真题+题目+答案：the face of modern man

雅思阅读真题原文如下：

In response to the emergence of the ‘metro-sexual’ male, In other words, an urban, sophisticated man who is fashionable, well-groomed and unashamedly committed to ensuring his appearance is the best it can be, a whole new industry has developed. According to research conducted on behalf of a leading health and beauty retailer in the UK, the market for male cosmetics and related products has grown by 800% since the year 2000 and is expected to continue to increase significantly. The male grooming products market has become the fastest growing sector within the beauty and cosmetics industry, currently equivalent to around 1.5 billion pounds per annum.

Over the last decade, a large number of brands and companies catering for enhancement of the male image have been successfully established, such operations ranging from male-only spas, boutiques, personal hygiene products, hair and skin care ranges, and male magazines with a strong leaning towards men’s fashion. Jamie Cawley, proprietor of a successful chain of London-based male grooming boutiques, holds that his company’s success in this highly competitive market can be attributed to the ‘exclusivity’ tactics they have employed, in that their products and services are clearly defined as male- orientated and distinctly separate to feminine products offered by other organisations. However, market analyst, Kim Sawyer, believes that future growth in the market can also be achieved through sale of unisex products marketed to both genders, this strategy becoming increasingly easy to implement as men’s interest in appearance and grooming has become more of a social norm.

Traditionalists such as journalist Jim Howrard contend that the turn-around in male attitudes which has led to the success of the industry w’ould have been inconceivable a decade ago, given the conventional male role, psyche and obligation to exude masculinity; however, behavioural scientist Professor Ruth Chesterton argues that the metro-sexual man of today is in fact a modern incarnation of the ‘dandy’ of the late eighteenth and early nineteenth century. British dandies of that period, who were often of middle class backgrounds but imitated aristocratic lifestyles, were devoted to cultivation of their physical appearance, development of a refined demeanour and hedonistic pursuits. In France, she adds, dandyism, in contrast, was also strongly linked to political ideology and embraced by youths wishing to clearly define themselves from members of the working class revolutionary social groups of the period.

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Questions 14-18

Reading Passage 2 has seven paragraphs A-G.

Choose the correct heading for paragraphs B-D and F-G from the list of headings below.

Write the correct number i to viii in boxes 14-18 on your answer sheet.

List of Headings

i Basis and predictions

ii Revolution or recurrence?

iii Servicing a growing demand

iv The surfacing of a new phenomenon

v A long-held mindset and its downsides

vi Influence on minors

vii Hereditary predilection

viii Effects of external pressures

Example: Paragraph E; Answer: viii

14 ______________ Paragraph B

15 ______________ Paragraph C

16 ______________ Paragraph D

17 ______________ Paragraph F

18 ______________ Paragraph G

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