雅思阅读真题+题目+答案：Scent of success

雅思阅读真题+题目+答案：Scent of success 

A Innovation and entrepreneurship, in the right mix, can bring spectacular results and propel a business ahead of the pack. Across a diverse range of commercial successes, from the Hills Hoist clothes line to the Cochlear ear implant, it is hard to generalize beyond saying the creators tapped into something consumers could not wait to get their hands on. However, most ideas never make it to the market Some ideas that innovators are spruiking to potential investors include new water-saving shower heads, a keyless locking system, ping-pong balls that keep pollution out of rainwater tanks, making teeth grow from stem cells inserted in the gum, and technology to stop LPG tanks from exploding. Grant Kearney, chief executive of the Innovation Xchange, which connects businesses to innovation networks, says he hears of great business ideas that he knows will never get on the market “Ideas by themselves are absolutely useless,” he says"‘An idea only becomes innovation when it is connected to the right resources and capabilities.”

B One of Australia’s latest innovation successes stems from a lemon-scented bath-room cleaner called Shower Power, the formula for which was concocted in a factory in Yatala, Queensland. In 1995, Tom Quinn and John Heron bought a struggling cleaning products business, OzKIen, for 250,000. It was selling 100 different kinds of cleaning products, mainly in bulk. The business was in bad shape, the cleaning formulas were ineffective and environmentally harsh, and there were few regular clients. Now Shower Power is claimed to be the top-selling bathroom cleaning product in the country. In the past 12 months, almost four million bottles of OzKleen's Power products have been sold and the company forecasts 2004 sales of 10 million bottles. The company's sales in 2003 reached $11 million, with 700k of business being exports. In particular, Shower Power is making big inroads on the British market.

C OzKIeen’s turnaround began when Quinn and Heron hired an industrial chemist to revitalize the product line. Market research showed that people were looking for a better cleaner for the bathroom, universally regarded as the hardest room in the home to clean. The company also wanted to make the product formulas more environmentally friendly. One of Tom Quinn’s sons, Peter， aged 24 at the time， began working with the chemist on the formulas, looking at the potential for citrus-based cleaning products. He detested all the chlorine-based cleaning products that dominated the market. “We didn’t want to use chlorine, simple as that,” he says. “It offers bad working conditions and there’s no money in it.” Peter looked at citrus ingredients, such as orange peel, to replace the petroleum by-products in cleaners. He is credited with finding the Shower Power formula*."The head,” he says. The company is the recipe is in a vault somewhere and in my sole owner of the intellectual property.

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雅思阅读真题题目：部分：

Questions 1-7

Reading Passage 1 has six paragraphs, A-G.

Which paragraph contains the following information?

Write the correct letter A-G,in boxes 1-7 on your answer sheet

NB You may use any letter more than once.

1. Description of one family member persuading another of selling cleaning products

2. An account of the cooperation of all factory staff to cope with sales increase

3. An account of the creation of the formula of Shower Power

4. An account of buying the original OzKIeen company

5. Description of Shower Powers international expansion

6. The reason of changing the packaging size of Shower Power

7. An example of some innovative ideas

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