2015年12月5日雅思写作范文：Today we are surrounded by all kinds of advertising and this is having an increasin

2015年12月5日雅思写作范文：Today we are surrounded by all kinds of advertising and this is having an increasing effect on our lives. Do the positive effects of advertising outweigh the negative effects?

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范文1：

We are increasingly surrounded by various foms of advertising from traditional commercials interrupting the most exciting moments of TV programs to promotion advertisements cropping up when we are surfing the Internet. Some people think the ubiquitous advertising produces negative impact on our lives, while I think it is more useful than harmful.

In addition to the basic funtion of introducing and promoting goods and services, advertisements,when seen from a broader perspective, bring us more benefits. The most remarkable contribution is that the boom in the advertising industry provides numerous employment opportunities to young people who are good at creative thinking and adds funds to the public purse in terms of tax. Furthermore, a good advertisement not only highlights the key features of a superior product or service to the public but also pleases our senses. For example, I used to stare into the black void of the tunnel while taking a subway train in Shanghai, but one day the sudden appearance of an array of LED screens with advertisements played in the tunnel made my routine subway trip much more enjoyable.

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范文2：

Advertisements have become one of the crucial factors thatdetermines the style and functioning of one’s life in different contexts. Theforce of advertising reaches out and touches everyone living and working in themodern world today. Advertising is claimed by its practitioners(n. 实践者) to be largely responsible forthe good things in life and is criticized(v. 批判;批评) by its opponents (n. 反对者) as the cause of unpleasant things. For me, advertisingnowadays brings more negative influences to the public and strongly affects ourdaily lives.

There can be identified two main reasons why advertising exerts a positive influence (产生积极影响) on the daily life. First,advertising makes people (children and youngsters in particular) aware of thenew products available in the market. This increases their knowledge about thelatest innovations (n. 创新), in the field of technology aswell as otherwise. Second, public serviceadvertisements (缩写为PSA，公益广告), which are primarily designed to inform and educate thecommunity, help the audience build awareness of an issue or a cause. Forexample, PSA of a stop smoking campaign(戒烟运动) or abuckle-up seatbelt initiative (系紧安全带计划) can help raise the awareness of the public and thus providesome useful suggestions to improve people’s life quality and safety.

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